Let’s make your digital
product easy to use
Introducing Inktrap
Our London-based design and development team have been making complex products easy to use for over 10 years. From impactful design to solid development we’re here to help define, design and build your next big idea.
12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based
Your experienced product design and development team
After initially focusing on designing and building MVPs for early-stage startups, over the past 10 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.
We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.
Our values are the core of everything we do
We’re problem solvers
We make products that solve real business problems. They look great doing it too, but function comes first.
We put people first
People are at the core of everything, whether they’re a user of your product or a member of our team.
We take pride in our work
We pay attention to the details, and make sure things are done right, not just done.
We’re open and honest
We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.
We protect the planet
The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.
Our experience
Having worked on well over 100 products in the past 10 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.
We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.
Merlie Calvert
Founder, Farillio
Product missions
We help you to define, design and build a new product or feature in as little as 12 weeks.
User research and concept validation
UX and UI design
Full-stack development (React, Typescript, Tailwind, and Laravel)
Embedded experts
We partner with your team and provide direct access to our expert designers and developers.
London-based design and development expertise
Minimal project management overhead
Simple and predictable invoicing
Our approach
We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.
We create great experiences using our two services to implement our proven ProductOS process.
Meet ProductOS, our proven production process
Having created digital products for over 10 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.
Work examples
From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.
Delivering complex products for PwC since 2016
For over 7 years we’ve been working with PwC teams to design and develop innovative new products. Our work has included products for client communication, knowledge sharing, education, pensions, AI processing, data visualisation, marketing and more.
7 years
providing embedded expertise in support of in-house delivery teams
40+
products and tools supported with design and/or development
This product helps companies plan employee relocations and remote work from abroad, needing to surface the most important data in the most relevant places
This tool uses AI to analyse thousands of contracts for potential legal liability issues, so a clear dashboard view was essential to summarise the vast dataset
Using healthtech to empower people in their journey to recovery
Orri is a specialist private clinic that helps people recover from eating disorders using tailored treatment plans. Working alongside their in-house team we refreshed the design of their client portal to better support client recovery journeys. The new streamlined platform empowers users to seamlessly track appointments, access resources, and review their treatment plans across different devices.
Executed within three-month timeline, our design and development team ensured the delivery of a scalable, user-centric solution tailored to support clients throughout their recovery journey.
3 months
to design, build, test and launch the product
2 devs
required to build the front-end from our team
The updated feature set allowed staff to spend their time delivering treatment plans, not working on admin
The new platform was designed and thoroughly tested to ensure it worked seamlessly on all device sizes
An innovative platform to match coaches with coachees
The Growing Coaches Edtech platform aims to match and connect student coaches with businesses looking to upskill their employees. The Growing Coaches approached Inktrap with the idea, looking to create a brand and launch a platform for it. Working closely with The Growing Coaches and their users we ensured the platform not only aligned with their business plan but also provided the right amount of useful functionality for both user types.
Working on a sprint basis, we built the MVP across 3 months which included a matching algorithm, the ability to for both user types to manage their coaching sessions and track progress, plus, in later releases a Zoom integration.
12 weeks
to design and deliver the product
1 algorithm
used to match coach and coachee
Our goal was to make coaching efficient. The platform makes it easy for users to schedule calls, provide feedback and track coaching hours
Asking users to provide information about their goals, preferred styles and coaching preferences fast-tracked the coaches and coachees matching process
Designing a learning app to train financial professionals
Having created an MVP validating the customer interest and technical viability for a spaced learning app, the Learning Lab team needed a fresh design to be rolled out across web, iOS and Android apps. We worked with them on a product mission to revamp the UX and UI, create a coherent design system across the whole product ecosystem, suitable for white-labelling with a broad range of their partners.
6 months
supporting their business and development teams
4 products
across Android, iOS and web, plus a course builder & admin tool
Spaced learning requires daily quizzes to be completed to reinforce previous lessons. This required a mobile-first approach and native iOS & Android apps
Learning Lab can only be effective if it contains quality content. We designed a Learning Management System to make it easy to create, assign and update courses & users
Helping therapists reduce the time they spend on clinic updates
Harley Therapy connects therapists and clients via an online platform. They approached us to design a new mobile web app to help therapists manage their practice and complete clinic updates at the end of each session.
We worked closely with the therapists to understand their needs and typical workflow. Our solution included contextual questions to enable users to manage booking and scheduling for clients, as well as less common cases like no-shows, holidays and late cancellations.
After our initial sprint we continued working with the Harley Therapy team on their client experience, increasing conversion rates in their booking flow by over 300%.
10 days
to create and test an initial prototype of the mobile web app
3 sprints
to improve the therapist and client experiences
The web app includes a dashboard of upcoming appointments, notifications, and payout information
We mapped out the different scenarios that a therapist could face when completing a clinic update
Designing the next generation of contract review tools
Large in-house legal teams manage vast numbers of contracts within multiple portfolios. Historically, ascertaining their risk exposure is a time consuming and expensive process. We collaborated with PwC to create an AI-powered contract review solution that’s easy to use and understand. Starting from scratch, we established user needs, then designed, prototyped and user tested Contract Counsel. Post-launch we provided ongoing design support to their in-house product and development teams.
3 months
from kick-off call to comprehensive UI designs
4 rounds
of comprehensive, formal user testing
We experimented with how best to communicate risk, conducting user tests to understand what information was most important to include in the dashboard
Lawyers ❤️ MS Word, so we designed a Word Add-in so they could review contract risks without leaving their happy place
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