Let’s make your digital
product easy to use
Introducing Inktrap
Our London-based design and development team have been making complex products easy to use for over 10 years. From impactful design to solid development we’re here to help define, design and build your next big idea.
12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based
Your experienced product design and development team
After initially focusing on designing and building MVPs for early-stage startups, over the past 10 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.
We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.
Our values are the core of everything we do
We’re problem solvers
We make products that solve real business problems. They look great doing it too, but function comes first.
We put people first
People are at the core of everything, whether they’re a user of your product or a member of our team.
We take pride in our work
We pay attention to the details, and make sure things are done right, not just done.
We’re open and honest
We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.
We protect the planet
The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.
Our experience
Having worked on well over 100 products in the past 10 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.
We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.
Merlie Calvert
Founder, Farillio
Product missions
We help you to define, design and build a new product or feature in as little as 12 weeks.
User research and concept validation
UX and UI design
Full-stack development (React, Typescript, Tailwind, and Laravel)
Embedded experts
We partner with your team and provide direct access to our expert designers and developers.
London-based design and development expertise
Minimal project management overhead
Simple and predictable invoicing
Our approach
We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.
We create great experiences using our two services to implement our proven ProductOS process.
Meet ProductOS, our proven production process
Having created digital products for over 10 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.
Work examples
From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.
Helping freelance executive coaches manage their clients, meetings and more
My Coaching Place brings together the core features of two existing coaching platforms, into one compelling product. Having originally designed and built one of the previous platforms we were brought in at an early stage to plan the new feature set and overhaul the visual style.
We worked in sprints across a 6 week product mission to research and design features for communication, task management, scheduling, feedback, reporting, and video conferencing. We used our experience from the previous product to map out a new process for matching executive coaches with potential clients based on their requirements and interests.
The designs received excellent feedback from users and the development team. The product is now being built.
2 products
merged and unified
6 week
product design mission
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By creating a speedy, lightweight matching process we were able to increase the likelihood of coaches and clients using the service
We added the ability for coaches and clients to message and check-in with each other directly on the platform, increasing retention
Creating an industry news app for tax professionals
The indirect tax team at PwC wanted to provide a better way to keep clients up-to-date with the latest sector news and changes. Due to the ever changing nature of local tax rates, by creating a mobile focused news app their clients could be alerted to updates in real time. We worked with their business team to turn this vision into a straightforward feature set, then with their development team to support the design’s implementation.
1 month
to design the first version, followed by 14 incremental updates
2 products
providing an intuitive user experience with native Android and iOS apps
By configuring jurisdictions and sectors of interest, users can set up a curated stream of relevant news, only receiving updates which are important to them.
We also designed a dashboard tool for tracking tax changes over time using embedded BI analytics, including advanced user access configuration.
Making personal investing interesting and accessible for Tillit
We designed a new web app for Tillit (formerly VINCO), which allows individuals to invest in funds handpicked by trusted experts. Our work included hosting UX workshops, conducting user interviews and tests plus creating UI prototypes.
1 sprint
product mission to define and design a high-fidelity interactive prototype
£1m
raised in seed funding, aided by the visual prototypes created
User interviews taught us what data each user group needed to see on their dashboards
Making funds easy to find and the key info easy to scan, helps people find the right investments for them
Simplifying asset managers’ legal requirements
We supported Zeidler Group’s digital service platform for over 4 years, helping them to launch a suite of interconnected products that assist with every aspect of fund management law. This included product missions to design new modules and embedded development expertise in support of their in-house tech team.
5 year
relationship boosting their in-house product team
9 tools
and modules designed with us
Using the Microsoft Bot Framework we created an experimental chatbot
Each module has it’s own unique UX design but uses UI components from a central library
Making document drafting painless for UrNamu
We designed and built a company formation and legal templating tool to help new businesses in Saudi Arabia. Our work included building a document editor and payment system, as well as the marketing site and admin panel.
3 months
product mission to define, design and build V1
The intuitive company type wizard helps users select the right legal structure for their businesses
The interactive document editor enables even novice users to tailor their own contract templates
Ready to get started?
