Let’s make your digital

product easy to use

Introducing Inktrap

Our London-based design and development team have been making complex products easy to use for over 10 years. From impactful design to solid development we’re here to help define, design and build your next big idea.

12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based

Your experienced product design and development team

After initially focusing on designing and building MVPs for early-stage startups, over the past 10 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.

We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.

Our values are the core of everything we do

We’re problem solvers

We make products that solve real business problems. They look great doing it too, but function comes first.

We put people first

People are at the core of everything, whether they’re a user of your product or a member of our team.

We take pride in our work

We pay attention to the details, and make sure things are done right, not just done.

We’re open and honest

We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.

We protect the planet

The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.

Our experience

Having worked on well over 100 products in the past 10 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.

We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.

"Inktrap have been fast, efficient, fun, and made light work of accurately interpreting our brand, vision and aspirations. We see them as an ongoing part of our team"

Merlie Calvert

Founder, Farillio

Product missions

We help you to define, design and build a new product or feature in as little as 12 weeks.

User research and concept validation

UX and UI design

Full-stack development (React, Typescript, Tailwind, and Laravel)

Embedded experts

We partner with your team and provide direct access to our expert designers and developers.

London-based design and development expertise

Minimal project management overhead

Simple and predictable invoicing

Our approach

We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.


We create great experiences using our two services to implement our proven ProductOS process.

Meet ProductOS, our proven production process

Having created digital products for over 10 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.

Work examples

From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.

Simplifying asset managers’ legal requirements

We supported Zeidler Group’s digital service platform for over 4 years, helping them to launch a suite of interconnected products that assist with every aspect of fund management law. This included product missions to design new modules and embedded development expertise in support of their in-house tech team.

5 year

relationship boosting their in-house product team

9 tools

and modules designed with us

Using the Microsoft Bot Framework we created an experimental chatbot

Each module has it’s own unique UX design but uses UI components from a central library

Delivering complex products for PwC since 2016

For over 7 years we’ve been working with PwC teams to design and develop innovative new products. Our work has included products for client communication, knowledge sharing, education, pensions, AI processing, data visualisation, marketing and more.

7 years

providing embedded expertise in support of in-house delivery teams

40+

products and tools supported with design and/or development

This product helps companies plan employee relocations and remote work from abroad, needing to surface the most important data in the most relevant places

This tool uses AI to analyse thousands of contracts for potential legal liability issues, so a clear dashboard view was essential to summarise the vast dataset

Delivering documents and guidance for growing businesses

We’ve worked with Farillio since before they launched, helping to deliver templates, guides and other legal services to growing businesses. Now post-funding, we continue to work as their design team.

7 years

supporting Farillio as their design team

8 days

per month supporting their dev team with an embedded expert

Grouping tasks into ‘objectives’ focused users on achieving targeted outcomes as opposed to a series of disparate smaller activities

With thousands of resources in Farillio, we created a flexible design system to accommodate the broad variety of content

Making document drafting painless for UrNamu

We designed and built a company formation and legal templating tool to help new businesses in Saudi Arabia. Our work included building a document editor and payment system, as well as the marketing site and admin panel.

3 months

product mission to define, design and build V1

The intuitive company type wizard helps users select the right legal structure for their businesses

The interactive document editor enables even novice users to tailor their own contract templates

Building a training platform for leveraged finance professionals

We designed and built FLT’s training and learning management tool to be clear, easy to use and live within a few months. Our work included the marketing site, admin tools and API integrations for payments and course content. By adopting a lean approach to product development we integrated existing course management and payment solutions into one seamless experience, not wasting time building everything from scratch.

2.5 months

product mission to define, design and build V1

£100k sales

of courses within 2 months of launch

The simple signup process includes a flexible credit system allowing users to buy credits for assigning how and when they wish.

The team leader admin panel enables management of teams enrolled in courses.