Let’s make your digital
product easy to use
Introducing Inktrap
Our London-based design and development team have been making complex products easy to use for over 10 years. From impactful design to solid development we’re here to help define, design and build your next big idea.
12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based
Your experienced product design and development team
After initially focusing on designing and building MVPs for early-stage startups, over the past 10 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.
We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.
Our values are the core of everything we do
We’re problem solvers
We make products that solve real business problems. They look great doing it too, but function comes first.
We put people first
People are at the core of everything, whether they’re a user of your product or a member of our team.
We take pride in our work
We pay attention to the details, and make sure things are done right, not just done.
We’re open and honest
We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.
We protect the planet
The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.
Our experience
Having worked on well over 100 products in the past 10 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.
We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.
Merlie Calvert
Founder, Farillio
Product missions
We help you to define, design and build a new product or feature in as little as 12 weeks.
User research and concept validation
UX and UI design
Full-stack development (React, Typescript, Tailwind, and Laravel)
Embedded experts
We partner with your team and provide direct access to our expert designers and developers.
London-based design and development expertise
Minimal project management overhead
Simple and predictable invoicing
Our approach
We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.
We create great experiences using our two services to implement our proven ProductOS process.
Meet ProductOS, our proven production process
Having created digital products for over 10 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.
Work examples
From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.
Helping therapists reduce the time they spend on clinic updates
Harley Therapy connects therapists and clients via an online platform. They approached us to design a new mobile web app to help therapists manage their practice and complete clinic updates at the end of each session.
We worked closely with the therapists to understand their needs and typical workflow. Our solution included contextual questions to enable users to manage booking and scheduling for clients, as well as less common cases like no-shows, holidays and late cancellations.
After our initial sprint we continued working with the Harley Therapy team on their client experience, increasing conversion rates in their booking flow by over 300%.
10 days
to create and test an initial prototype of the mobile web app
3 sprints
to improve the therapist and client experiences
The web app includes a dashboard of upcoming appointments, notifications, and payout information
We mapped out the different scenarios that a therapist could face when completing a clinic update
Designing the next generation of contract review tools
Large in-house legal teams manage vast numbers of contracts within multiple portfolios. Historically, ascertaining their risk exposure is a time consuming and expensive process. We collaborated with PwC to create an AI-powered contract review solution that’s easy to use and understand. Starting from scratch, we established user needs, then designed, prototyped and user tested Contract Counsel. Post-launch we provided ongoing design support to their in-house product and development teams.
3 months
from kick-off call to comprehensive UI designs
4 rounds
of comprehensive, formal user testing
We experimented with how best to communicate risk, conducting user tests to understand what information was most important to include in the dashboard
Lawyers ❤️ MS Word, so we designed a Word Add-in so they could review contract risks without leaving their happy place
Simplifying asset managers’ legal requirements
We supported Zeidler Group’s digital service platform for over 4 years, helping them to launch a suite of interconnected products that assist with every aspect of fund management law. This included product missions to design new modules and embedded development expertise in support of their in-house tech team.
5 year
relationship boosting their in-house product team
9 tools
and modules designed with us
Using the Microsoft Bot Framework we created an experimental chatbot
Each module has it’s own unique UX design but uses UI components from a central library
Driving fleet insurance into the future with Humn
We designed a new version of Humn’s Rideshur product, which helps fleet managers understand the relationship between driver behaviour and risk. We supported their in-house product team with user research, design and React front-end development.
3 months
to redesign, test and implement a new front-end
Communicating risk in a way that’s both easy to interpret and buildable
To understand what information to display when, we storyboarded the entire relationship each user type has with the product
Using healthtech to empower people in their journey to recovery
Orri is a specialist private clinic that helps people recover from eating disorders using tailored treatment plans. Working alongside their in-house team we refreshed the design of their client portal to better support client recovery journeys. The new streamlined platform empowers users to seamlessly track appointments, access resources, and review their treatment plans across different devices.
Executed within three-month timeline, our design and development team ensured the delivery of a scalable, user-centric solution tailored to support clients throughout their recovery journey.
3 months
to design, build, test and launch the product
2 devs
required to build the front-end from our team
The updated feature set allowed staff to spend their time delivering treatment plans, not working on admin
The new platform was designed and thoroughly tested to ensure it worked seamlessly on all device sizes
Ready to get started?
