Let’s make your digital
product easy to use
Introducing Inktrap
Our London-based design and development team have been making complex products easy to use for over 10 years. From impactful design to solid development we’re here to help define, design and build your next big idea.
12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based
Your experienced product design and development team
After initially focusing on designing and building MVPs for early-stage startups, over the past 10 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.
We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.
Our values are the core of everything we do
We’re problem solvers
We make products that solve real business problems. They look great doing it too, but function comes first.
We put people first
People are at the core of everything, whether they’re a user of your product or a member of our team.
We take pride in our work
We pay attention to the details, and make sure things are done right, not just done.
We’re open and honest
We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.
We protect the planet
The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.
Our experience
Having worked on well over 100 products in the past 10 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.
We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.
Merlie Calvert
Founder, Farillio
Product missions
We help you to define, design and build a new product or feature in as little as 12 weeks.
User research and concept validation
UX and UI design
Full-stack development (React, Typescript, Tailwind, and Laravel)
Embedded experts
We partner with your team and provide direct access to our expert designers and developers.
London-based design and development expertise
Minimal project management overhead
Simple and predictable invoicing
Our approach
We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.
We create great experiences using our two services to implement our proven ProductOS process.
Meet ProductOS, our proven production process
Having created digital products for over 10 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.
Work examples
From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.
Making personal investing interesting and accessible for Tillit
We designed a new web app for Tillit (formerly VINCO), which allows individuals to invest in funds handpicked by trusted experts. Our work included hosting UX workshops, conducting user interviews and tests plus creating UI prototypes.
1 sprint
product mission to define and design a high-fidelity interactive prototype
£1m
raised in seed funding, aided by the visual prototypes created
User interviews taught us what data each user group needed to see on their dashboards
Making funds easy to find and the key info easy to scan, helps people find the right investments for them
Setting a new standard for tax news and insights
We led the redesign of PwC’s “GlobalVATOnline”, a global online platform providing essential news and insights on VAT/GST. The primary focus was on expanding the tax types available on the platform and delivering a more personalised and relevant user experience.
We prioritised simplicity even in complex pricing plans, ensuring smooth navigation through the intricacies of integrating new tax types. Users can now fine-tune preferences at a granular level to enjoy uncluttered and tailored information and recommendations.
The result? A polished responsive platform establishing a new standard for global tax insights.
3 months
for a complete overhaul of the product’s design
2 prototypes
allowing users to seamlessly follow tax news on both desktop and mobile
We added new features to give users a more personalised and engaging experience. Now, they can easily set up preferences, follow recommended news and track the latest tax updates
We refined the Globe Search tool, enhancing its interface for more efficient navigation and clear exploration of complex tax data and reporting on both mobile and desktop
Building a community platform that boosts member engagement
ELFA serves as the voice of the investor community, striving to enhance transparency, efficiency, and resilience within the leveraged finance market.
Their team approached us to create a new members platform to support more collaboration within their committees, and reduce the complexity of membership management for admins. We led discovery, design and build of the new platform, introducing features for discussions, events, tasks, and communication with industry partners.
The new platform has proven popular with members, with increased collaboration between members and quicker task completion for admins. We continue to work with the ELFA team to support and iterate on the platform.
12 weeks
for discovery, design and build for the first version
2+ years
of ongoing updates and support since launch
A space for committee members to create and discuss initiatives, invite new members, collaborate and set tasks
We configured the product to allow members and partners to have access to specific functionality and permissions
Helping freelance executive coaches manage their clients, meetings and more
My Coaching Place brings together the core features of two existing coaching platforms, into one compelling product. Having originally designed and built one of the previous platforms we were brought in at an early stage to plan the new feature set and overhaul the visual style.
We worked in sprints across a 6 week product mission to research and design features for communication, task management, scheduling, feedback, reporting, and video conferencing. We used our experience from the previous product to map out a new process for matching executive coaches with potential clients based on their requirements and interests.
The designs received excellent feedback from users and the development team. The product is now being built.
2 products
merged and unified
6 week
product design mission
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By creating a speedy, lightweight matching process we were able to increase the likelihood of coaches and clients using the service
We added the ability for coaches and clients to message and check-in with each other directly on the platform, increasing retention
Fuelling victory with data-driven design to improve racing performance
Teaming up with Toyota Connected, the innovation arm of Toyota, we redefined the data experience for their Gazoo Rally team. We designed intuitive tablet and mobile prototypes that enabled real-time tracking of critical race data including vehicle data and driver performance for team owners and drivers.
Collaborating closely with their internal product manager, we transformed complex requirements into an intuitive, user-friendly interface, providing the team with a powerful toolset to ensure peak performance.
2 weeks
including wireframing, user-testing, UI design and prototyping
2 prototypes
across mobile and tablet prototypes for team owners and drivers
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In order to ensure the effectiveness of the final designs, the wireframes were tested with the Toyota race team in Finland, validating requirements and optimising performance
Our team developed comprehensive prototypes for both mobile and tablet interfaces, catering to the data tracking needs of both team owners and drivers
Delivering complex products for PwC since 2016
For over 7 years we’ve been working with PwC teams to design and develop innovative new products. Our work has included products for client communication, knowledge sharing, education, pensions, AI processing, data visualisation, marketing and more.
7 years
providing embedded expertise in support of in-house delivery teams
40+
products and tools supported with design and/or development
This product helps companies plan employee relocations and remote work from abroad, needing to surface the most important data in the most relevant places
This tool uses AI to analyse thousands of contracts for potential legal liability issues, so a clear dashboard view was essential to summarise the vast dataset
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