Let’s make your digital
product easy to use
Introducing Inktrap
Our London-based design and development team have been making complex products easy to use for over 10 years. From impactful design to solid development we’re here to help define, design and build your next big idea.
12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based
Your experienced product design and development team
After initially focusing on designing and building MVPs for early-stage startups, over the past 10 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.
We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.
Our values are the core of everything we do
We’re problem solvers
We make products that solve real business problems. They look great doing it too, but function comes first.
We put people first
People are at the core of everything, whether they’re a user of your product or a member of our team.
We take pride in our work
We pay attention to the details, and make sure things are done right, not just done.
We’re open and honest
We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.
We protect the planet
The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.
Our experience
Having worked on well over 100 products in the past 10 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.
We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.
Merlie Calvert
Founder, Farillio
Product missions
We help you to define, design and build a new product or feature in as little as 12 weeks.
User research and concept validation
UX and UI design
Full-stack development (React, Typescript, Tailwind, and Laravel)
Embedded experts
We partner with your team and provide direct access to our expert designers and developers.
London-based design and development expertise
Minimal project management overhead
Simple and predictable invoicing
Our approach
We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.
We create great experiences using our two services to implement our proven ProductOS process.
Meet ProductOS, our proven production process
Having created digital products for over 10 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.
Work examples
From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.
Driving fleet insurance into the future with Humn
We designed a new version of Humn’s Rideshur product, which helps fleet managers understand the relationship between driver behaviour and risk. We supported their in-house product team with user research, design and React front-end development.
3 months
to redesign, test and implement a new front-end
Communicating risk in a way that’s both easy to interpret and buildable
To understand what information to display when, we storyboarded the entire relationship each user type has with the product
Designing a learning app to train financial professionals
Having created an MVP validating the customer interest and technical viability for a spaced learning app, the Learning Lab team needed a fresh design to be rolled out across web, iOS and Android apps. We worked with them on a product mission to revamp the UX and UI, create a coherent design system across the whole product ecosystem, suitable for white-labelling with a broad range of their partners.
6 months
supporting their business and development teams
4 products
across Android, iOS and web, plus a course builder & admin tool
Spaced learning requires daily quizzes to be completed to reinforce previous lessons. This required a mobile-first approach and native iOS & Android apps
Learning Lab can only be effective if it contains quality content. We designed a Learning Management System to make it easy to create, assign and update courses & users
Making document drafting painless for UrNamu
We designed and built a company formation and legal templating tool to help new businesses in Saudi Arabia. Our work included building a document editor and payment system, as well as the marketing site and admin panel.
3 months
product mission to define, design and build V1
The intuitive company type wizard helps users select the right legal structure for their businesses
The interactive document editor enables even novice users to tailor their own contract templates
Fuelling victory with data-driven design to improve racing performance
Teaming up with Toyota Connected, the innovation arm of Toyota, we redefined the data experience for their Gazoo Rally team. We designed intuitive tablet and mobile prototypes that enabled real-time tracking of critical race data including vehicle data and driver performance for team owners and drivers.
Collaborating closely with their internal product manager, we transformed complex requirements into an intuitive, user-friendly interface, providing the team with a powerful toolset to ensure peak performance.
2 weeks
including wireframing, user-testing, UI design and prototyping
2 prototypes
across mobile and tablet prototypes for team owners and drivers
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In order to ensure the effectiveness of the final designs, the wireframes were tested with the Toyota race team in Finland, validating requirements and optimising performance
Our team developed comprehensive prototypes for both mobile and tablet interfaces, catering to the data tracking needs of both team owners and drivers
Empowering fleet safety: redefining risk insights for commercial vehicle insurance
Working together with Flock, a commercial fleet insurer, we designed and built a platform that allows fleet managers to effortlessly conduct real-time fleet risk assessments.
Flock uses a risk scoring system that promotes risk reduction and operational safety within commercial fleets by incentivising safe driving. To help drivers and fleet managers improve their scores, we designed a platform that showcases easily digestible and actionable risk data, empowering users with critical decision-making information, along with tools and guidance to enhance their risk performance.
Our streamlined approach involved an intensive 2-week discovery phase, followed by a 4-week design period and 2.5-months of front-end development, delivering a robust platform to improve safety for fleet operations.
4 months
to delivery, including the discovery, design and development phases
70 million+
miles analysed with the new connected insurance product
We conducted a comprehensive 2-week discovery phase, gathering insights from fleet managers through in-depth interviews, and conducting interactive workshops to inform the platform's strategic development
Our user-friendly platform simplifies complex risk data, helping fleet managers make informed decisions quickly and manage their fleet risk efficiently
Helping therapists reduce the time they spend on clinic updates
Harley Therapy connects therapists and clients via an online platform. They approached us to design a new mobile web app to help therapists manage their practice and complete clinic updates at the end of each session.
We worked closely with the therapists to understand their needs and typical workflow. Our solution included contextual questions to enable users to manage booking and scheduling for clients, as well as less common cases like no-shows, holidays and late cancellations.
After our initial sprint we continued working with the Harley Therapy team on their client experience, increasing conversion rates in their booking flow by over 300%.
10 days
to create and test an initial prototype of the mobile web app
3 sprints
to improve the therapist and client experiences
The web app includes a dashboard of upcoming appointments, notifications, and payout information
We mapped out the different scenarios that a therapist could face when completing a clinic update
Building a community platform that boosts member engagement
ELFA serves as the voice of the investor community, striving to enhance transparency, efficiency, and resilience within the leveraged finance market.
Their team approached us to create a new members platform to support more collaboration within their committees, and reduce the complexity of membership management for admins. We led discovery, design and build of the new platform, introducing features for discussions, events, tasks, and communication with industry partners.
The new platform has proven popular with members, with increased collaboration between members and quicker task completion for admins. We continue to work with the ELFA team to support and iterate on the platform.
12 weeks
for discovery, design and build for the first version
2+ years
of ongoing updates and support since launch
A space for committee members to create and discuss initiatives, invite new members, collaborate and set tasks
We configured the product to allow members and partners to have access to specific functionality and permissions
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