Digital design and build

that users love

Introducing Inktrap

Our London-based design and development team have been making complex products easy to use for over 11 years. From impactful design to solid development we’re here to help define, design and build your next big idea.

12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based

Your experienced product design and development team

After initially focusing on designing and building MVPs for early-stage startups, over the past 11 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.

We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.

Our values are the core of everything we do

We’re problem solvers

We make products that solve real business problems. They look great doing it too, but function comes first.

We put people first

People are at the core of everything, whether they’re a user of your product or a member of our team.

We take pride in our work

We pay attention to the details, and make sure things are done right, not just done.

We’re open and honest

We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.

We protect the planet

The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.

Our experience

Having worked on well over 100 products in the past 11 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.

We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.

"Inktrap have been fast, efficient, fun, and made light work of accurately interpreting our brand, vision and aspirations. We see them as an ongoing part of our team"

Merlie Calvert

Founder, Farillio

Product missions

We help you to define, design and build a new product or feature in as little as 12 weeks.

User research and concept validation

UX and UI design

Full-stack development (React, Typescript, Tailwind, and Laravel)

Embedded experts

We partner with your team and provide direct access to our expert designers and developers.

London-based design and development expertise

Minimal project management overhead

Simple and predictable invoicing

Our approach

We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.


We create great experiences using our two services to implement our proven ProductOS process.

Meet ProductOS, our proven production process

Having created digital products for over 11 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.

Work examples

From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.

Making document drafting painless for UrNamu

We designed and built a company formation and legal templating tool to help new businesses in Saudi Arabia. Our work included building a document editor and payment system, as well as the marketing site and admin panel.

3 months

product mission to define, design and build V1

The intuitive company type wizard helps users select the right legal structure for their businesses

The interactive document editor enables even novice users to tailor their own contract templates

An innovative platform to match coaches with coachees

The Growing Coaches Edtech platform aims to match and connect student coaches with businesses looking to upskill their employees. The Growing Coaches approached Inktrap with the idea, looking to create a brand and launch a platform for it. Working closely with The Growing Coaches and their users we ensured the platform not only aligned with their business plan but also provided the right amount of useful functionality for both user types.

Working on a sprint basis, we built the MVP across 3 months which included a matching algorithm, the ability to for both user types to manage their coaching sessions and track progress, plus, in later releases a Zoom integration.

12 weeks

to design and deliver the product

1 algorithm

used to match coach and coachee

Our goal was to make coaching efficient. The platform makes it easy for users to schedule calls, provide feedback and track coaching hours

Asking users to provide information about their goals, preferred styles and coaching preferences fast-tracked the coaches and coachees matching process

Making personal investing interesting and accessible for Tillit

We designed a new web app for Tillit (formerly VINCO), which allows individuals to invest in funds handpicked by trusted experts. Our work included hosting UX workshops, conducting user interviews and tests plus creating UI prototypes.

1 sprint

product mission to define and design a high-fidelity interactive prototype

£1m

raised in seed funding, aided by the visual prototypes created

User interviews taught us what data each user group needed to see on their dashboards

Making funds easy to find and the key info easy to scan, helps people find the right investments for them

Building a training platform for leveraged finance professionals

We designed and built FLT’s training and learning management tool to be clear, easy to use and live within a few months. Our work included the marketing site, admin tools and API integrations for payments and course content. By adopting a lean approach to product development we integrated existing course management and payment solutions into one seamless experience, not wasting time building everything from scratch.

2.5 months

product mission to define, design and build V1

£100k sales

of courses within 2 months of launch

The simple signup process includes a flexible credit system allowing users to buy credits for assigning how and when they wish.

The team leader admin panel enables management of teams enrolled in courses.

Helping therapists reduce the time they spend on clinic updates

Harley Therapy connects therapists and clients via an online platform. They approached us to design a new mobile web app to help therapists manage their practice and complete clinic updates at the end of each session.

We worked closely with the therapists to understand their needs and typical workflow. Our solution included contextual questions to enable users to manage booking and scheduling for clients, as well as less common cases like no-shows, holidays and late cancellations.

After our initial sprint we continued working with the Harley Therapy team on their client experience, increasing conversion rates in their booking flow by over 300%.

10 days

to create and test an initial prototype of the mobile web app

3 sprints

to improve the therapist and client experiences

The web app includes a dashboard of upcoming appointments, notifications, and payout information

We mapped out the different scenarios that a therapist could face when completing a clinic update

Designing new features and services to make TV rights negotiation more efficient

TRX is an online TV rights platform that helps buyers discover, negotiate and license content from distributors around the world.

Our work on their distributor platform started with understanding the user needs and domain-specific language with a series of user and stakeholder interviews. From there we moved into a sprint process, initially improving their email campaign tool before working together on an ongoing basis.

We also collaborated with TRX on multiple experimental projects to help streamline deal making. This included two-week sprints for a rights catalogue app for use at conferences, a self-service rights platform for BBC Studios, and new features for content discovery.

3 sprints

to explore new features

18 month

ongoing partnership

In a two-week sprint we explored a self-service platform for large distributors like BBC Studios and Lionsgate.

The email campaign tool provides an efficient way for distributors to inform their  buyers about the latest shows, availability and pricing.