Let’s make your digital
product easy to use
Introducing Inktrap
Our London-based design and development team have been making complex products easy to use for over 10 years. From impactful design to solid development we’re here to help define, design and build your next big idea.
12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based
Your experienced product design and development team
After initially focusing on designing and building MVPs for early-stage startups, over the past 10 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.
We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.
Our values are the core of everything we do
We’re problem solvers
We make products that solve real business problems. They look great doing it too, but function comes first.
We put people first
People are at the core of everything, whether they’re a user of your product or a member of our team.
We take pride in our work
We pay attention to the details, and make sure things are done right, not just done.
We’re open and honest
We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.
We protect the planet
The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.
Our experience
Having worked on well over 100 products in the past 10 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.
We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.
Merlie Calvert
Founder, Farillio
Product missions
We help you to define, design and build a new product or feature in as little as 12 weeks.
User research and concept validation
UX and UI design
Full-stack development (React, Typescript, Tailwind, and Laravel)
Embedded experts
We partner with your team and provide direct access to our expert designers and developers.
London-based design and development expertise
Minimal project management overhead
Simple and predictable invoicing
Our approach
We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.
We create great experiences using our two services to implement our proven ProductOS process.
Meet ProductOS, our proven production process
Having created digital products for over 10 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.
Work examples
From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.
Driving fleet insurance into the future with Humn
We designed a new version of Humn’s Rideshur product, which helps fleet managers understand the relationship between driver behaviour and risk. We supported their in-house product team with user research, design and React front-end development.
3 months
to redesign, test and implement a new front-end
Communicating risk in a way that’s both easy to interpret and buildable
To understand what information to display when, we storyboarded the entire relationship each user type has with the product
Designing the next generation of contract review tools
Large in-house legal teams manage vast numbers of contracts within multiple portfolios. Historically, ascertaining their risk exposure is a time consuming and expensive process. We collaborated with PwC to create an AI-powered contract review solution that’s easy to use and understand. Starting from scratch, we established user needs, then designed, prototyped and user tested Contract Counsel. Post-launch we provided ongoing design support to their in-house product and development teams.
3 months
from kick-off call to comprehensive UI designs
4 rounds
of comprehensive, formal user testing
We experimented with how best to communicate risk, conducting user tests to understand what information was most important to include in the dashboard
Lawyers ❤️ MS Word, so we designed a Word Add-in so they could review contract risks without leaving their happy place
Creating a tool to organise and manage Power BI dashboards
Redkite are a growing data organisation who work with some of the largest global organisations to help them gather, manage and interpret their data. Working alongside one of their data teams we designed and helped build a solution for managing access to Power BI dashboards and reports, creating a tool allowing users to easily find the right data at the right time. We provided dedicated design and front-end development expertise in support of their in-house team.
5 days
per sprint imbedded front-end development support
2 days
per sprint imbedded design support
The flexible UI can be white-label for distribution across Redkite’s client brands
Creating a Power BI design system sped up Redkite’s data engineers’ workflow
Fuelling victory with data-driven design to improve racing performance
Teaming up with Toyota Connected, the innovation arm of Toyota, we redefined the data experience for their Gazoo Rally team. We designed intuitive tablet and mobile prototypes that enabled real-time tracking of critical race data including vehicle data and driver performance for team owners and drivers.
Collaborating closely with their internal product manager, we transformed complex requirements into an intuitive, user-friendly interface, providing the team with a powerful toolset to ensure peak performance.
2 weeks
including wireframing, user-testing, UI design and prototyping
2 prototypes
across mobile and tablet prototypes for team owners and drivers
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In order to ensure the effectiveness of the final designs, the wireframes were tested with the Toyota race team in Finland, validating requirements and optimising performance
Our team developed comprehensive prototypes for both mobile and tablet interfaces, catering to the data tracking needs of both team owners and drivers
Empowering fleet safety: redefining risk insights for commercial vehicle insurance
Working together with Flock, a commercial fleet insurer, we designed and built a platform that allows fleet managers to effortlessly conduct real-time fleet risk assessments.
Flock uses a risk scoring system that promotes risk reduction and operational safety within commercial fleets by incentivising safe driving. To help drivers and fleet managers improve their scores, we designed a platform that showcases easily digestible and actionable risk data, empowering users with critical decision-making information, along with tools and guidance to enhance their risk performance.
Our streamlined approach involved an intensive 2-week discovery phase, followed by a 4-week design period and 2.5-months of front-end development, delivering a robust platform to improve safety for fleet operations.
4 months
to delivery, including the discovery, design and development phases
70 million+
miles analysed with the new connected insurance product
We conducted a comprehensive 2-week discovery phase, gathering insights from fleet managers through in-depth interviews, and conducting interactive workshops to inform the platform's strategic development
Our user-friendly platform simplifies complex risk data, helping fleet managers make informed decisions quickly and manage their fleet risk efficiently
Streamlining contract risk management
Tacit Legal aims to empower clients in their contract and risk management journey through its managed service. We collaborated with Tacit's stakeholders to efficiently plot their user's lifecycle through the contract landscape and their vision for the product. This provided us with enough information to create their MVP and subsequent releases in a series of design sprints.
3 sprints
to design a production-ready MVP
1 new style
created for Tacit Legal’s products
Users can effortlessly upload and organise their contracts, providing them with a complete overview of all their documents
An admin feature was created to enhance productivity when handling and reviewing contracts
Simplifying asset managers’ legal requirements
We supported Zeidler Group’s digital service platform for over 4 years, helping them to launch a suite of interconnected products that assist with every aspect of fund management law. This included product missions to design new modules and embedded development expertise in support of their in-house tech team.
5 year
relationship boosting their in-house product team
9 tools
and modules designed with us
Using the Microsoft Bot Framework we created an experimental chatbot
Each module has it’s own unique UX design but uses UI components from a central library
Making data pipelines easy to monitor
Luco helps organisations understand the health of their data assets, improve data reliability and reduce the troubleshooting efforts of data issues. Throughout the product’s lifecycle we support the development team with design support, integrating with their sprint cycles to create a set of bespoke components based on genuine user needs.
18 months
of continuous embedded expert design support
5+
billion dollar market cap companies signed up in the first 12 months
Luco is a complex product, so we used clear colours to communicate data transfer success or failure providing clarity and aiding ease of use.
The platform is alerts based, but once these are investigated the interior dashboards need to communicate a huge amount of data in a single view.
Making automated document processing intuitive for mea
We redesigned mea’s data ingestion module, optimising the user experience specifically for brokers and insurers. Guided by user feedback we reorganised the existing information architecture and designed a new visual style to reduce friction in the userflow, creating a nicer working environment for analysts to work in.
2 sprint
product mission to optimise the module’s UX and design a new UI
Creating a component library to make rolling out the new UI across other modules quicker
Introducing a Kanban board view helps to visualise and clarify task workload
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