Let’s make your digital
product easy to use
Introducing Inktrap
Our London-based design and development team have been making complex products easy to use for over 12 years. From impactful design to solid development we’re here to help define, design and build your next big idea.
12 years experience
Founder owned and operated
Focus on quality
6 person team
100% UK based
Your experienced product design and development team
After initially focusing on designing and building MVPs for early-stage startups, over the past 12 years we’ve grown to work with larger companies like Tysers, Humn and PwC’s innovation team. We deliver new products and features, or, work as an embedded team improving existing software, making sure it delivers what users actually need.
We’re all about making the digital world easy to navigate, building interfaces that are intuitive to use, maintain and allow people to get the job done. We’re a small, highly effective team all based in and around (occasionally) sunny London who love things design and tech related.
Our values are the core of everything we do
We’re problem solvers
We make products that solve real business problems. They look great doing it too, but function comes first.
We put people first
People are at the core of everything, whether they’re a user of your product or a member of our team.
We take pride in our work
We pay attention to the details, and make sure things are done right, not just done.
We’re open and honest
We’re honest about our opinions, and transparent in how we work. We value fairness, clarity and integrity.
We protect the planet
The planet is burning and we have a duty to protect it. We work to reduce the environmental impact of our business. You can too using the Inktrap Sustainability Toolkit.
Our experience
Having worked on well over 100 products in the past 11 years, we have a broad range of experience across industries and technologies. We’ve designed risk insight platforms for startups, built membership platforms, created learning tools for multinational corporations and everything in-between.
We take pride in our ability to really understand the goals of our stakeholders and the users of their products which leads to a better solution in less time, using our tried and tested process we can apply to any brief.
Merlie Calvert
Founder, Farillio
Product missions
We help you to define, design and build a new product or feature in as little as 12 weeks.
User research and concept validation
UX and UI design
Full-stack development (React, Typescript, Tailwind, and Laravel)
Embedded experts
We partner with your team and provide direct access to our expert designers and developers.
London-based design and development expertise
Minimal project management overhead
Simple and predictable invoicing
Our approach
We’ve all used a product that sucks, right? It doesn’t work how you expect and it’s a pain to get anything done. That’s what we’re on a mission to fix. We figure out practical solutions to make your product delightfully productive for your users. A fantastic user experience means happier customers and a healthier business.
We create great experiences using our two services to implement our proven ProductOS process.
Meet ProductOS, our proven production process
Having created digital products for over 11 years, we know how to make them a success. Our tried and tested process combines years of best practice with the best parts of agile methodology to help us deliver products efficiently.
Work examples
From impactful design to solid development we’re here to help define, design and build your next big idea. This is just a small selection of our work so please schedule a call as we'd love to show you more examples.
Driving fleet insurance into the future with Humn
We designed a new version of Humn’s Rideshur product, which helps fleet managers understand the relationship between driver behaviour and risk. We supported their in-house product team with user research, design and React front-end development.
3 months
to redesign, test and implement a new front-end
Communicating risk in a way that’s both easy to interpret and buildable
To understand what information to display when, we storyboarded the entire relationship each user type has with the product
Using data to insure fleets against piracy with Tysers
Working with maritime insurance brokers to design a tool which manages and insures vessels against the risk of piracy and war. It needed to be easy to understand where risk was prevalent and easy to make sure vessels have adequate coverage.
1/2 FTE
embedded design expert to support the product team
Speaking with users helps us learn what data to show when, the key to creating effective dashboard products
Using a restyled component library for a low-code platform means new features can be shipped quicker
Simplifying asset managers’ legal requirements
We supported Zeidler Group’s digital service platform for over 4 years, helping them to launch a suite of interconnected products that assist with every aspect of fund management law. This included product missions to design new modules and embedded development expertise in support of their in-house tech team.
5 year
relationship boosting their in-house product team
9 tools
and modules designed with us
Using the Microsoft Bot Framework we created an experimental chatbot
Each module has it’s own unique UX design but uses UI components from a central library
Making personal investing interesting and accessible for Tillit
We designed a new web app for Tillit (formerly VINCO), which allows individuals to invest in funds handpicked by trusted experts. Our work included hosting UX workshops, conducting user interviews and tests plus creating UI prototypes.
1 sprint
product mission to define and design a high-fidelity interactive prototype
£1m
raised in seed funding, aided by the visual prototypes created
User interviews taught us what data each user group needed to see on their dashboards
Making funds easy to find and the key info easy to scan, helps people find the right investments for them
Creating an industry news app for tax professionals
The indirect tax team at PwC wanted to provide a better way to keep clients up-to-date with the latest sector news and changes. Due to the ever changing nature of local tax rates, by creating a mobile focused news app their clients could be alerted to updates in real time. We worked with their business team to turn this vision into a straightforward feature set, then with their development team to support the design’s implementation.
1 month
to design the first version, followed by 14 incremental updates
2 products
providing an intuitive user experience with native Android and iOS apps
By configuring jurisdictions and sectors of interest, users can set up a curated stream of relevant news, only receiving updates which are important to them.
We also designed a dashboard tool for tracking tax changes over time using embedded BI analytics, including advanced user access configuration.
Delivering documents and guidance for growing businesses
We’ve worked with Farillio since before they launched, helping to deliver templates, guides and other legal services to growing businesses. Now post-funding, we continue to work as their design team.
7 years
supporting Farillio as their design team
8 days
per month supporting their dev team with an embedded expert
Grouping tasks into ‘objectives’ focused users on achieving targeted outcomes as opposed to a series of disparate smaller activities
With thousands of resources in Farillio, we created a flexible design system to accommodate the broad variety of content
Making document drafting painless for UrNamu
We designed and built a company formation and legal templating tool to help new businesses in Saudi Arabia. Our work included building a document editor and payment system, as well as the marketing site and admin panel.
3 months
product mission to define, design and build V1
The intuitive company type wizard helps users select the right legal structure for their businesses
The interactive document editor enables even novice users to tailor their own contract templates
Building a training platform for leveraged finance professionals
We designed and built FLT’s training and learning management tool to be clear, easy to use and live within a few months. Our work included the marketing site, admin tools and API integrations for payments and course content. By adopting a lean approach to product development we integrated existing course management and payment solutions into one seamless experience, not wasting time building everything from scratch.
2.5 months
product mission to define, design and build V1
£100k sales
of courses within 2 months of launch
The simple signup process includes a flexible credit system allowing users to buy credits for assigning how and when they wish.
The team leader admin panel enables management of teams enrolled in courses.
Creating a tool to organise and manage Power BI dashboards
Redkite are a growing data organisation who work with some of the largest global organisations to help them gather, manage and interpret their data. Working alongside one of their data teams we designed and helped build a solution for managing access to Power BI dashboards and reports, creating a tool allowing users to easily find the right data at the right time. We provided dedicated design and front-end development expertise in support of their in-house team.
5 days
per sprint imbedded front-end development support
2 days
per sprint imbedded design support
The flexible UI can be white-label for distribution across Redkite’s client brands
Creating a Power BI design system sped up Redkite’s data engineers’ workflow
Making data pipelines easy to monitor
Luco helps organisations understand the health of their data assets, improve data reliability and reduce the troubleshooting efforts of data issues. Throughout the product’s lifecycle we support the development team with design support, integrating with their sprint cycles to create a set of bespoke components based on genuine user needs.
18 months
of continuous embedded expert design support
5+
billion dollar market cap companies signed up in the first 12 months
Luco is a complex product, so we used clear colours to communicate data transfer success or failure providing clarity and aiding ease of use.
The platform is alerts based, but once these are investigated the interior dashboards need to communicate a huge amount of data in a single view.
Making automated document processing intuitive for mea
We redesigned mea’s data ingestion module, optimising the user experience specifically for brokers and insurers. Guided by user feedback we reorganised the existing information architecture and designed a new visual style to reduce friction in the userflow, creating a nicer working environment for analysts to work in.
2 sprint
product mission to optimise the module’s UX and design a new UI
Creating a component library to make rolling out the new UI across other modules quicker
Introducing a Kanban board view helps to visualise and clarify task workload
Designing a learning app to train financial professionals
Having created an MVP validating the customer interest and technical viability for a spaced learning app, the Learning Lab team needed a fresh design to be rolled out across web, iOS and Android apps. We worked with them on a product mission to revamp the UX and UI, create a coherent design system across the whole product ecosystem, suitable for white-labelling with a broad range of their partners.
6 months
supporting their business and development teams
4 products
across Android, iOS and web, plus a course builder & admin tool
Spaced learning requires daily quizzes to be completed to reinforce previous lessons. This required a mobile-first approach and native iOS & Android apps
Learning Lab can only be effective if it contains quality content. We designed a Learning Management System to make it easy to create, assign and update courses & users
Delivering complex products for PwC since 2016
For over 7 years we’ve been working with PwC teams to design and develop innovative new products. Our work has included products for client communication, knowledge sharing, education, pensions, AI processing, data visualisation, marketing and more.
7 years
providing embedded expertise in support of in-house delivery teams
40+
products and tools supported with design and/or development
This product helps companies plan employee relocations and remote work from abroad, needing to surface the most important data in the most relevant places
This tool uses AI to analyse thousands of contracts for potential legal liability issues, so a clear dashboard view was essential to summarise the vast dataset
Designing the next generation of contract review tools
Large in-house legal teams manage vast numbers of contracts within multiple portfolios. Historically, ascertaining their risk exposure is a time consuming and expensive process. We collaborated with PwC to create an AI-powered contract review solution that’s easy to use and understand. Starting from scratch, we established user needs, then designed, prototyped and user tested Contract Counsel. Post-launch we provided ongoing design support to their in-house product and development teams.
3 months
from kick-off call to comprehensive UI designs
4 rounds
of comprehensive, formal user testing
We experimented with how best to communicate risk, conducting user tests to understand what information was most important to include in the dashboard
Lawyers ❤️ MS Word, so we designed a Word Add-in so they could review contract risks without leaving their happy place
Setting a new standard for tax news and insights
We led the redesign of PwC’s “GlobalVATOnline”, a global online platform providing essential news and insights on VAT/GST. The primary focus was on expanding the tax types available on the platform and delivering a more personalised and relevant user experience.
We prioritised simplicity even in complex pricing plans, ensuring smooth navigation through the intricacies of integrating new tax types. Users can now fine-tune preferences at a granular level to enjoy uncluttered and tailored information and recommendations.
The result? A polished responsive platform establishing a new standard for global tax insights.
3 months
for a complete overhaul of the product’s design
2 prototypes
allowing users to seamlessly follow tax news on both desktop and mobile
We added new features to give users a more personalised and engaging experience. Now, they can easily set up preferences, follow recommended news and track the latest tax updates
We refined the Globe Search tool, enhancing its interface for more efficient navigation and clear exploration of complex tax data and reporting on both mobile and desktop
Helping therapists reduce the time they spend on clinic updates
Harley Therapy connects therapists and clients via an online platform. They approached us to design a new mobile web app to help therapists manage their practice and complete clinic updates at the end of each session.
We worked closely with the therapists to understand their needs and typical workflow. Our solution included contextual questions to enable users to manage booking and scheduling for clients, as well as less common cases like no-shows, holidays and late cancellations.
After our initial sprint we continued working with the Harley Therapy team on their client experience, increasing conversion rates in their booking flow by over 300%.
10 days
to create and test an initial prototype of the mobile web app
3 sprints
to improve the therapist and client experiences
The web app includes a dashboard of upcoming appointments, notifications, and payout information
We mapped out the different scenarios that a therapist could face when completing a clinic update
Using healthtech to empower people in their journey to recovery
Orri is a specialist private clinic that helps people recover from eating disorders using tailored treatment plans. Working alongside their in-house team we refreshed the design of their client portal to better support client recovery journeys. The new streamlined platform empowers users to seamlessly track appointments, access resources, and review their treatment plans across different devices.
Executed within three-month timeline, our design and development team ensured the delivery of a scalable, user-centric solution tailored to support clients throughout their recovery journey.
3 months
to design, build, test and launch the product
2 devs
required to build the front-end from our team
The updated feature set allowed staff to spend their time delivering treatment plans, not working on admin
The new platform was designed and thoroughly tested to ensure it worked seamlessly on all device sizes
Building a community platform that boosts member engagement
ELFA serves as the voice of the investor community, striving to enhance transparency, efficiency, and resilience within the leveraged finance market.
Their team approached us to create a new members platform to support more collaboration within their committees, and reduce the complexity of membership management for admins. We led discovery, design and build of the new platform, introducing features for discussions, events, tasks, and communication with industry partners.
The new platform has proven popular with members, with increased collaboration between members and quicker task completion for admins. We continue to work with the ELFA team to support and iterate on the platform.
12 weeks
for discovery, design and build for the first version
2+ years
of ongoing updates and support since launch
A space for committee members to create and discuss initiatives, invite new members, collaborate and set tasks
We configured the product to allow members and partners to have access to specific functionality and permissions
An innovative platform to match coaches with coachees
The Growing Coaches Edtech platform aims to match and connect student coaches with businesses looking to upskill their employees. The Growing Coaches approached Inktrap with the idea, looking to create a brand and launch a platform for it. Working closely with The Growing Coaches and their users we ensured the platform not only aligned with their business plan but also provided the right amount of useful functionality for both user types.
Working on a sprint basis, we built the MVP across 3 months which included a matching algorithm, the ability to for both user types to manage their coaching sessions and track progress, plus, in later releases a Zoom integration.
12 weeks
to design and deliver the product
1 algorithm
used to match coach and coachee
Our goal was to make coaching efficient. The platform makes it easy for users to schedule calls, provide feedback and track coaching hours
Asking users to provide information about their goals, preferred styles and coaching preferences fast-tracked the coaches and coachees matching process
Streamlining contract risk management
Tacit Legal aims to empower clients in their contract and risk management journey through its managed service. We collaborated with Tacit's stakeholders to efficiently plot their user's lifecycle through the contract landscape and their vision for the product. This provided us with enough information to create their MVP and subsequent releases in a series of design sprints.
3 sprints
to design a production-ready MVP
1 new style
created for Tacit Legal’s products
Users can effortlessly upload and organise their contracts, providing them with a complete overview of all their documents
An admin feature was created to enhance productivity when handling and reviewing contracts
Designing new features and services to make TV rights negotiation more efficient
TRX is an online TV rights platform that helps buyers discover, negotiate and license content from distributors around the world.
Our work on their distributor platform started with understanding the user needs and domain-specific language with a series of user and stakeholder interviews. From there we moved into a sprint process, initially improving their email campaign tool before working together on an ongoing basis.
We also collaborated with TRX on multiple experimental projects to help streamline deal making. This included two-week sprints for a rights catalogue app for use at conferences, a self-service rights platform for BBC Studios, and new features for content discovery.
3 sprints
to explore new features
18 month
ongoing partnership
In a two-week sprint we explored a self-service platform for large distributors like BBC Studios and Lionsgate.
The email campaign tool provides an efficient way for distributors to inform their buyers about the latest shows, availability and pricing.
Fuelling victory with data-driven design to improve racing performance
Teaming up with Toyota Connected, the innovation arm of Toyota, we redefined the data experience for their Gazoo Rally team. We designed intuitive tablet and mobile prototypes that enabled real-time tracking of critical race data including vehicle data and driver performance for team owners and drivers.
Collaborating closely with their internal product manager, we transformed complex requirements into an intuitive, user-friendly interface, providing the team with a powerful toolset to ensure peak performance.
2 weeks
including wireframing, user-testing, UI design and prototyping
2 prototypes
across mobile and tablet prototypes for team owners and drivers
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In order to ensure the effectiveness of the final designs, the wireframes were tested with the Toyota race team in Finland, validating requirements and optimising performance
Our team developed comprehensive prototypes for both mobile and tablet interfaces, catering to the data tracking needs of both team owners and drivers
Helping freelance executive coaches manage their clients, meetings and more
My Coaching Place brings together the core features of two existing coaching platforms, into one compelling product. Having originally designed and built one of the previous platforms we were brought in at an early stage to plan the new feature set and overhaul the visual style.
We worked in sprints across a 6 week product mission to research and design features for communication, task management, scheduling, feedback, reporting, and video conferencing. We used our experience from the previous product to map out a new process for matching executive coaches with potential clients based on their requirements and interests.
The designs received excellent feedback from users and the development team. The product is now being built.
2 products
merged and unified
6 week
product design mission
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By creating a speedy, lightweight matching process we were able to increase the likelihood of coaches and clients using the service
We added the ability for coaches and clients to message and check-in with each other directly on the platform, increasing retention
Empowering fleet safety: redefining risk insights for commercial vehicle insurance
Working together with Flock, a commercial fleet insurer, we designed and built a platform that allows fleet managers to effortlessly conduct real-time fleet risk assessments.
Flock uses a risk scoring system that promotes risk reduction and operational safety within commercial fleets by incentivising safe driving. To help drivers and fleet managers improve their scores, we designed a platform that showcases easily digestible and actionable risk data, empowering users with critical decision-making information, along with tools and guidance to enhance their risk performance.
Our streamlined approach involved an intensive 2-week discovery phase, followed by a 4-week design period and 2.5-months of front-end development, delivering a robust platform to improve safety for fleet operations.
4 months
to delivery, including the discovery, design and development phases
70 million+
miles analysed with the new connected insurance product
We conducted a comprehensive 2-week discovery phase, gathering insights from fleet managers through in-depth interviews, and conducting interactive workshops to inform the platform's strategic development
Our user-friendly platform simplifies complex risk data, helping fleet managers make informed decisions quickly and manage their fleet risk efficiently
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